Happy customers are the key to success in any business. So, while great products and employees will help improve the shopping experience, that’s not all you can provide.
By going the extra mile, you’re able to form loyal relationships and remain ahead of the competitors in your field. Sound interesting?
Below we will talk about five things you should always offer your customers.
Loyalty Programs, Deals, and Discounts
Shoppers want to feel valued, and loyalty programs do just that. By offering exclusive discounts and early notices, they will want to go back to your store.
There are a few different types of programs that you should look further into. What you select, will depend on your industry.
– Tiered – Separates benefits into different levels.
– Subscription-based – Customers pay a fee and rewards can be redeemed immediately.
– Value-based – Offers non-monetary rewards such as charity donations.
– Points-based – Allows customers to accumulate points that can be redeemed for rewards.
High Stock Levels
It’s essential to keep your stock levels high when running a store. The last thing you want is for a customer to walk away empty-handed when they wanted to make a purchase.
Choosing the right fulfillment company is key here. You want your products to be delivered both safely and quickly, without taking away too much of your profit.
Check out Whiplash retail fulfillment if you’re unsure where to begin. They have tailor-made options for every business type.
Gift Wrapping
It might seem like a rather insignificant service to offer, but gift-wrapping is a very simple add-on that can help your business stand out. It saves shoppers time and effort and is something that most people search for during the holiday season.
You could charge a certain amount, offer it for free, or advertise it so that those who spend over a set amount receive it included. You can choose what works best for you.
Support
When it comes to customer service, offering support is critical. If they have a question or concern, you want to be able to assist them as quickly as possible. The best way to do this is by using multiple channels.
For instance, alongside regular in-store support, you may want to have a phone line, email, or chatbot set up. Not only will it improve communication, but it will also reduce work stress.
Free Samples
Everybody loves free samples, and it’s an easy way to build up a positive reputation with your regulars. Whether it be a delicious taste test of your latest new treat or a free scrunchie thrown into an online order – your customers will be grateful.
Just make sure that you plan it out carefully. Giving away too much may result in a large financial loss.
Final Words
Running a business is no easy task, but it does come with rewards. The more you can give your customers, the more money you can potentially make. Good marketing really will work in your favor.