If you really want your business to be successful, you have to let people know about your business. Without that, it’s impossible for you to reach your conversion goals, even if you have the best product in the market.
While there are various ways of promoting your business and letting people know about it, the most effective one is through email marketing. With an ROI of 4400%, email marketing is a strategy that your business can’t grow without.
There are 2 main reasons for this. First, it gives you a chance to directly interact with your prospects by landing right into their inbox. So you can take advantage of this opportunity by personalizing your emails a little in order to convert your prospects.
Second, unlike in any other marketing platform like social media (where you don’t have control over your followers), your email list solely belongs to you. If someday your social media account is suspended, you’ll lose all your fans and followers along with your account. And you’ll have no control over it. That’s not the case with your email list because it’s something that you can have total control over.
But to have an email list that you can nurture, you first need to build an email list. This can be done only if you can convince people to submit their email address. This is called lead generation.
The problem, however, is that people will ignore your list building efforts unless you have something compelling to offer. And that’s where lead generation strategies come into play. With a proper lead generation strategy, you can easily convince them to submit their email address.
Here are some of the most effective ways to try out to convert your prospects by convincing them to submit their email addresses. So let’s check them out.
1. Add a Coming Soon Page
Lead generation is not a day’s work. It takes several weeks, sometimes months, to get one lead for your business. So why not start generating it from the day you start building your website?
All you have to do is to add a coming soon page to your website while you continue working on your final design. This is a great way of creating buzz about your upcoming business and getting a headstart on growing your email list.
Just let people know that something exciting is coming up and that you’ll notify them about the launch if they submit their email address. Don’t forget to add a solid CTA (Call-to-action) button that lets them submit their email addresses easily.
2. Offer Lead Magnets
People love freebies. They won’t mind exchanging their email address for something you offer them for free. So why not use this tactic to grow your email list?
It doesn’t have to be anything fancy or expensive. Just make sure that people find it useful. It can be anything that’s educational or problem-solving. You can offer a digital download, a PDF file, infographics, images, cheatsheets, or anything similar. These are called lead magnets.
By offering useful lead magnets to your visitors, you can drastically increase the possibility of your visitors joining your email list. But don’t forget to create lead magnets that are specific to your niche. Otherwise, you’ll only end up confusing them.
3. Run Giveaways
Running giveaways is another very effective way of generating leads for your business. As mentioned before, people love gifts and freebies. So when they see you organizing a giveaway, they would surely want to join, in the hope of winning the prize.
It’s a very powerful way of attracting new leads. To join the contest, ask them to sign up using their email address. Once they do, your email list automatically starts to grow. You can also ask them to refer it to others to ensure that you reach out to more people.
4. Create Gated Content
Another very effective way of growing your email list is to create gated content. It’s a way of offering valuable information to your prospects in exchange for their contact details.
Gated content is nothing but a high-quality blog post that’s hidden behind a lightbox popup. Your website visitors can access these posts only by submitting their email address. But in order to convince people to do that, you should be able to hook them with your introduction. They may not want to continue reading if the introduction is an average one.
5. Offer a Coupon
This process is more effective if you have a product to sell. It not only helps you expand your email list but also boosts your sales and helps create loyal customers.
The idea is to offer coupon codes in exchange for email addresses. These coupons can then be redeemed at the time of purchasing your products. This means that by using this coupon, your customers can buy your product at a lesser price and save money. It’s a very smart way of attracting people to your website and collecting their email addresses.
6. Create Optin Campaigns
Another super successful way of growing your email list is to create optin campaigns. An optin is a special message in the form of a popup that’s displayed to your audience in order to convince them to take action on your website.
This can be anything from redirecting your traffic to a landing page, increasing your followers, or growing your email list. But, they are mostly used to get a piece of information like an email address.
Many marketers don’t use popups on their websites for fear of annoying their visitors. But no matter how intrusive they might appear to be, they still continue to yield results. The trick is in its relevance. If you can create relevant optins, visitors will surely respond to them.
Lead generation is the initiation of acquiring customer interest. Only a prospective client who’s already interested in your business will submit their email addresses. So when you collect their email addresses, the possibility of converting them to sales increases too.
That’s why lead generation is one of the most important steps of marketing that you can’t ignore. So use the above tips wisely to make your lead generation strategy a success.
