Your mobile app just cannot be a good-looking app to survive in today’s world of smart users and smart apps. It needs to be well placed, well functional and well designed, to ensure a permanent space in your intended user’s smartphones as well as their screen time. Let us try and analyze some simple, yet important considerations that can make all the difference in this rena, both for you as well as for your mobile app:
1. Create a Safe App for your Users
As an app owner, you need to be considerate of the fact that when a user chooses to download your app amongst the millions of other options available to them, they also invest a certain degree of trust in your developments. Futuristic entrepreneurs should thus be developing an app that can well cater to this trust and confidence aligned.
Moreover, with an year on year rise of more than 75% of malware across platforms, the situation is going worse. This could also directly-indirectly affect your sales and customers, no matter in whatever industry or platform you may be working with. Your app developers should be taking in proper precautions and practising all safety requirements and guidelines to develop a comparatively safer app. For this, you could authorise entry to the app’s data and content with the use of Artificial Intelligence and other technologies within its development fabric.
2. Create an Interface for the User, as per the users
Your mobile app user will be communicating with you and your business through the interface of your mobile app. As per global reports, close to 58% of users end up uninstalling an app due to interface irregularities; which in itself is a loss of money spent in terms of user acquisition cost apart from sales, traffic and brand value losses. Thus, in order to ensure that this communication stays clear; you should be looking to develop and provide an interface that is clear in its functionalities and utilities. Do not end up cluttering up your app’s interface with too much content, functionalities or advertisements. It would only lead to downgrading of your overall app experience.
3. Keep a look at the speed your app
Most app owners think about app speed when it is already too late. Rather, it should be a key development feature to look out for, when you begin strategizing app development for a startups.
Mobile app reports clearly state that 70% of users might choose to switch out of a mobile app if it takes too much time to load or provide the desired utility and content. Thus, always keep tabs on your mobile app lead and download times. Look for ways to make it smart and faster. Every second that it gets slower, you tend to lose out on 7% of your sales and you simply won’t want that.
4. Ensure that it is Scalable, as and when required
As an entrepreneur, you tend to develop a mobile app to grow your business. But, what happens to your mobile app, when your business starts growing; is also of imminent importance. You won’t have the time at that point to go back and redesign your app. Thus, from inception itself, you should be looking to develop codes, functionalities, utilities and databases that can grow as and when your user base starts to grow.
5. Look to inculcate Multi-level authentications
This is another way to ensure safety for your app’s and its users data. Simple passwords, even though made in the form of complex combinations; are no more safe ‘enough’. We live in a world where bots are used to look for code vulnerabilities and even the iOS platforms are hacked and ‘jailbreak’ ins are constantly sighted. You should thus design ways for multi-level authentication of the user and their device, without formally asking a lot of questions to the user itself.
6. Monetize Your App
An enterprise tends to develop an app to make money and apart from direct sales (which trust us is gonna take some time to get going), there are many ways you can use your app to make money.
App making is a costly affair, with high investments in technologies, platforms and developers. You could thus, look to instantly monetize your app by inculcating various strategies like app subscription models, offering freemium options, in-app purchases, advertisements, etc.
These strategies will not only help you gain return on investments, but also create a base for you to develop as a marketing option for business subscribers
7. Test Your App, as much as possible.
As per the user surveys, more than 47% of apps still require ample testing when they have already entered the global app markets. This tends to feature very badly on the user experience who then may look to uninstall the apps sooner than expected. More than 44 percent of in-app defects are generally found by the users itself, which ends up reflecting very badly on the mobile app impression on the users.
The above stated scenario is certainly and completely avoidable. Remember that, a futuristic mobile app generally requires approximately 15 to 20 percent of app development costs for testing as well. As an envisioning business, you should try and not cut corners in this aspect of your mobile app development. This development factor may not upgrade your user experience, but will help it avoid all sorts of downgradations, which in itself is very important.
Do Not Take Things Too Lightly
This would be the final holistic mobile app consideration we would advise you to keep in mind, even when you choose to outsource your enterprise app development to an app development agency or hire inhouse or remote developers for the same. Apart from driving sales, your mobile app tends to become the future face of your business and its brand value. The above stated considerations will ensure it enters and stays in your users domain with good repute and outreach.
