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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

4 Cybersecurity Tips for Small Businesses

4 Cybersecurity Tips for Small Businesses

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In 2019, cybersecurity breaches continue to make the news, with businesses of all types being under threat. As cyber criminals use increasingly advanced techniques...
Organized Warehouse Storage Brings With It Many Advantages

Organized Warehouse Storage Brings With It Many Advantages

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Once you have an efficient and smart storage system you will find your current inventory well organized, but will also find you have space...
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Brand Management: 5 Effective Principles

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With digital marketing becoming an influential approach for most brands, the importance of brand management is often underrated. Simply put, brand management is the...
How to Drive Traffic to Your Event Landing Page

How to Drive Traffic to Your Event Landing Page

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Your event landing page has 10 seconds to capture a visitor’s interest. That’s not a lot of time to spark an event-goer’s imagination and...
How To Scale Content Marketing Campaigns

How To Scale Content Marketing Campaigns

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Did you know that content marketing costs 62% less and generates up to three times more leads than outbound sales? That means you can...
5 Reasons Why Your Small Biz Needs Media Attention

5 Reasons Why Your Small Biz Needs Media Attention

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Have you ever thought about using media attention as part of your marketing strategy? Having an independent media source highlight your business can be...
7 Essential Steps for Building Maintenance

7 Essential Steps for Building Maintenance

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Every building owner would, of course, want to have his building free from any issues and preserve its durability for an extended period of...
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Scaling Security to Suit Your Business’ Needs

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Businesses still have a lot of work to do in the areas of password and access security, according to the latest research in this...
We're inundated with text. Most social platforms are full of this or that post, that's text based, with an image or video. Even our phones, you see people speaking on them less than looking at them. However, your VOICE is powerful. Think about it, it's someone's birthday. What do they like to hear or see. Your voice singing them happy birthday or a txt message, "Happy birthday" Wall Street Journal writes about the growing list of apps that enabled voice communication, one to one but also in a group. How can you leverage your voice to build a better relationship with your customers and others? When people have a "life occasion" - birthday or otherwise send them a video message via FB messenger or other direct message. Use What's App to send a voice message to let someone know you're thinking about htem Call a customer and leave a voice mail (if they don't pick up). Just hearing your voice, might make them feel special. WSJ writes " Talking was the most popular way to communicate via cellphone in the fall of 2012, with 94% of survey respondents having done so in the prior week, according to consumer-research firm MRI-Simmons. By the spring of 2019, talking had fallen to least popular, behind texting, emailing, posting to social media and using chat apps, with just 45% reporting doing it in the prior week. In other words, less than half had used their phone for an actual phone call. " I know talking on the phone might feel quaint. However the human voice (and handshake) are still important forms of communication. Of course this leads me to remind you, that VOICE search will continue to grow. If you're not thinking of how to use Siri, Alexa and Google Voice in your marketing plans, do so.

Your Voice is Powerful. Use it to Connect with Customers.

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We're inundated with text. Most social platforms are full of this or that post, that's text based, with an image or video. Even our...
3 Reasons You Should Never Let Your Employer Choose Where To Invest Your 401(k)

3 Reasons You Should Never Let Your Employer Choose Where To Invest Your 401(k)

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Among employers offering 401(k) retirement plans today, 90 percent automatically put employees’ money into a Target Date Fund (TDF). And according to a report from...