The marketing world is ever-changing and dynamic- technology, trends & tactics are never constant. Therefore, many businesses and entrepreneurs are always excited to know the future trends of the digital marketing world. While trying to foresee the future is always a risky thing to do, none of us is good at visualizing the later. But yes, we have to make predictions so that it can reap out major benefits for us in the near future.
Apparently, the importance of Digital Marketing is stretching by the days as it is defeating the age-old marketing strategies. The world is rapidly transforming from customary to a digitized method of working, and there is an urge for the companies to incorporate these innovative digital marketing trends in their marketing frameworks.
Here, we will have a look at the 10 marketing trends that the business owners cannot ignore and make it amongst their top priorities as they need to be competitive in today’s online landscape.
Artificial intelligence
Stats show that half of the digital marketing leaders across the globe have adopted artificial intelligence while the rest of the 50% are planning to incorporate AI in digital marketing strategy in the upcoming years. With the help of AI, you can analyze your consumer behavior, use their data and social media platforms through which you can hit the target audience.
One of the finest examples of AI implementation is Chatbots which uses natural language processing and makes us feel as if we are interacting with a real person.
Programmatic Advertising
These days, consumers see a lot of ads getting pop up in between while watching videos or content and they generally skip the videos or use ad blockers as an alternative to it. Being a digital advertiser, you should rely upon Programmatic Advertising as it uses AI to automate ad buying so that the ad is delivered to the prospective customers. When the customer clicks on the ad, the advertiser converts them into a sale and generates revenues.
An example of Programmatic Advertising is Real-time bidding.
Chatbots
Business Insider experts predict that by 2020, 80% of enterprises will use chatbots. A chatbot is an AI-based technology that uses instant messaging to chat with your site visitors or customers. Whether be the time, chatbots never lose patience and are responsive day and night. Moreover, the majority of respondents prefer this to communicate with a business or brand as Chatbots sound more intelligent and human.
Many brands are successfully using Chatbot technology in order to cut staff costs, accelerate growth, and get an edge over the competitors. So, why are you lagging behind?
Conversational Marketing
Conversational Marketing is the most exciting trend in the digital marketing era today as it facilitates one-to-one and real-time connections between customers and marketers. Unlike the traditional strategies, Conversational Strategy allows brands to greet customers on their devices and platforms as 82 percent of the customers want an immediate response. Ultimately, the major goal of Conversational Marketing is to provide intuitive user experience through a feedback-driven model.
Personalization
Personalize your marketing strategy with the help of personalized content, products, emails, and more. You might have heard about Big Data on the lips of many techies, with the help of this, companies are able to target their customers in a better way and are more efficient in recognizing who you are and what you like. Pharma Companies have also incorporated this as they will be able to provide more personalized medications based on their age, sex, weight, and medical history.
Companies who are successfully using Personalization today are Starbucks, Easy Jet, Cadbury’s, and many more.
Video Advertising
We know that the Image speaks louder than words and so are videos. 72 percent of the businesses have reported that video advertising has increased their conversion rate and consumers feel that watching product videos instills more confidence in them for online purchase decisions.
Video Advertising has been the most important marketing trend and is likely to grow in the next 5-10 years. Search Engine Google pushes those pages to the higher ranking which includes more videos as clients find video content more compelling. So all this will help you drive leads and hence profit in the future.
Social Messaging Apps
Being a Digital advertiser, you need to find that where your potential customers are hanging upon. The world today is tech-savvy, and many of us spent most of the time on Social Media platforms like Facebook, WhatsApp, etc. But many of you still think that these apps are just for sending emojis and chatting. Stats show that Social messaging apps can be useful for companies to send messages to their customers as it can boost sales and deliver information more accurately. Further, it will help you in cultivating more contacts and regaining your customer base.
Visual Search
While most of the clients do not even know what exactly is Visual search, they keep on typing text in the search box. Visual search can help you draw customers more effectively as people can upload an image to conduct a search and get a perfect product. Some of the companies using the Visual search marketing trends are Pinterest Lens, Google Lens, CamFind and Bing Visual search
As your customer will land on this page, it will allow their phone camera into the search bar, and this is exactly how it works.
Voice Search and Smart Speakers
Voice assistants like Alexa, Siri have increasingly gained popularity over the years, and so it is the perfect time for the Digital advertiser to rethink this strategy. Survey shows that by 2022, 55% of American homes will own a smart speaker, and Voice shopping will see a boom in later years. AI is getting smarter day by day and is believed to be more precise and accurate than the human because of the reduced number of errors. Including Voice Search in your digital marketing strategies will help you in creating a unique and optimized audience base and deliver value-based content to your clients.
Browser Push Notifications
While the present generation is sluggish, they prefer to deal with fewer touchpoints while engaging with any brands or websites. And this where Bowser push notification has replaced the old email marketing and newsletter sign up. Many of the brands have already adopted this strategy in 2020 and reports that personalized notifications increase conversion as compared to the generic and broadcast messages.
Final Thoughts
With the competence of the internet today, you can easily figure and target a new audience base but hitting the right customer has never been easier. While change is obvious, you need to predict and research how innovations in digital media, platforms, and technology can shape the future of marketing and benefit you. Through Digital marketing is not a compulsion, it is a choice to promote your business and mark your presence on the online platforms