The First Step Is to Find a Top SEO Reseller Partner!
There are 2 methods through which you can become an SEO reseller. The first one is to start a new agency and find a reliable partner to resell its services. And the second method is to have an online marketing agency and expand it through reselling SEO services. But in both cases, you need to find a reliable partner that will be able to satisfy the needs of your clients with the SEO reseller program that it provides. There are many factors that you need to take into consideration while searching for an SEO agency. Firstly, you need to check if the agency has 4 basic characteristics:
- An experienced agency has a much higher efficiency than a new one. Also, the quality of the results that it can produce is generally higher. So, it is recommended that you try to find an agency that has at least 10 years of experience in the SEO field. There are many issues that this type of agency can help you avoid. Keep in mind that this is not the only factor that you need to consider. So, do not place too much importance on a single factor.
- Another characteristic that you need to search for is professionalism. You need to find a SEO reseller partner that takes everything seriously and tries its best to fulfill all the promises that it makes. Without a high degree of professionalism, it will be very hard to trust an SEO agency, even if it has very skilled SEO experts. Luckily you can easily check this characteristic by contacting some of the agency’s current clients and getting the information from them.
- Another factor that will determine the reliability of the agency is the level of transparency that it provides. Many agencies have so-called “secret strategies”. But most of the time, these agencies are unreliable. So, you should collaborate with an agency that is willing to share the methods that they will use to help your clients. Most SEO methods are the same. What differs is the ability of the SEO experts to use them to produce results. A skilled professional will be able to use the same methods but produce more than double the results. So, there is no reason to hide these methods.
- Lastly is the ability of the agency to communicate and coordinate with you. Keep in mind that you will be the link between the SEO agency and your clients. So, you need to have a thorough understanding of the SEO agency to be able to accurately communicate with your clients and provide them with the answers they seek.
How Does the Perfect SEO Reseller Program Look Like?
Now you know what the main characteristics that a potential partner needs to have are. So, you should learn about the factors that you need to check for the SEO reseller program. It contains all the services that the agency will be able to provide to you and your clients. So, it has very high importance. And you need to make sure that the quality of the program is top-notch There are 3 main factors that you should look for.
- Efficient strategies. The strategies used must be the most efficient ones. Keep in mind that, nowadays, an efficient strategy must be personalized based on the needs of the business. That means that your SEO reseller partner will need to create a personalized strategy for every client. So, you need to check the ability of the agency to create these strategies. Standard strategies are no longer able to bring a website to the top ranks. So, you should avoid the agencies that still use them.
- Top-quality results. Even if the strategies used are top-notch, but if the agency is not able to produce results of the same qualities, then the strategies are useless. Your partner needs to have skilled experts that can produce high-quality services. Ones that will maximize the results produced through personalized strategies.
- White-label reports. Lastly, the reports that the agency provides must meet some requirements as well. Firstly, they need to be white-labeled. You need to present them to your clients after you label them with your brand. Secondly, they must be created in a simple to understand manner. And lastly, they must include all the information about the efforts used and results produced by the agency.
A Top SEO Reseller Must Be Able to Cover All the Needs of Its Clients!
In the end, your SEO reseller partner must be able to cover all the potential needs that your clients may have. So, you need to make sure that the services included in the SEO reseller program can cover them. There are 3 types of needs that you need to take into consideration while checking the quality of the reseller programs.
- Fix all SEO problems. Your partner must be able to find all the errors and problems that may drag your clients’ ranks down and fix them. For that, it will need to provide high-quality audits and solutions for the problems found. Long term strategies will be almost useless if the current problems are not solved.
- Optimize the current content. The next step is to optimize the current content used for both on-site and off-site purposes. Both are essential in determining the rank of your clients’ websites. Also, the quality of the backlinks is influenced by the content used to create them. So, the online reputation and authority of the sites depend on the content used in the off-site strategy.
- Improve the SEO state of the website. The last step is the implementation of the long-term strategy. A reliable partner will not only create personalized strategies. But it will also implement them perfectly to maximize the results produced for your clients. This means that your clients’ websites will constantly grow until they reach the top ranks in search engine result pages.
