Technology has become a booming trend in today’s market. We all know that desktops have been replaced by laptops, and traditional phones have been replaced by smartphones. Everyone uses a smartphone in this present world. No one can live without a smartphone because most people are addicted to smartphones and it has made our lives very fast and simple.
People are searching for different types of products, information, clothes, electronic goods, watches, jewelry, shoes, ordering foods, etc. Due to the increase in the usage of smartphones, the demand also has been increased. The biggest advantage of mobile phones is we can easily reach one end to another end in a moment with a single click by a single tap and it also helps reach globally.
Due to this reason, most of the entrepreneurs are investing in developing mobile applications to expand their business globally.
Let me prove you with the stats,
- The total number of people using smartphones is 4.8 billion globally and expected to rise to 3.8 billion by 2021.
- The total number of apps download in mobile is 197million by 2017.
- The total number of Ios app downloaded by 2016 is more than 25 billion and Android app downloads are 90 billion by 2016.
Here comes the reason for choosing mobile apps,
The foremost reason to expand the business by using mobile apps
- Increases the satisfaction of the customer
- Creates brand awareness
- Increase Social media shares
- Boost brand of the business
- Full-time support for customers
- Boost profit
- Increase wider audience base
- Increase conversion rate
- Increase sales
- Best marketing tool for business
- Boost brand recognition
Increase the satisfaction of the customers
The foremost benefit of the business is customer satisfaction. Customers will decide whether to continue the relationship with the company or not. So its company duty to treat its customers like a king.
With the help of mobile applications, customers will have the option to share their own experiences by rating and reviewing on the products which would help others to decide. Hence customers become the most important part of any business in the long run.
Creates brand awareness
Mobile applications are extremely helpful to boost the brand of the business whether it might be a logo or slogan which is always visible to the customer on their mobile screen. That’s why it is difficult to forget your business logo when you are looking for any products or services.
For example: If we have seen something, then it automatically gets hammered in the minds unconsciously. It is applied during the use of mobile applications. It is a kind of best marketing tool that serves as a constant ad for prospective customers.
Once the customer is comfortable by using mobile applications, they would directly turn into a loyal customer that would turn into brand awareness and profits.
Increases social media shares
With the help of mobile applications, it is easy for the customers to share their choices with their friends, family, and also with their loved ones via Facebook, Instagram, Whatsapp, Twitter, and so on.
The mobile applications are integrated with the customer’s social media applications with their permissions that help the customers to share their experience and opinions.
Boost brand of the business
When it comes to boosting the company brand, it is difficult to make your business stand out from the competition. But mobile applications are considered as an effective solution to increase the brand of the business more than any marketing tool. They help increase visibility and attention-grabbing with the targeted audience.
It helps in
- Sending push notifications
- Adding business-related information
- Updating new features
- Offering discounts
Full-time support for the customers
Developing mobile applications not only improves brand awareness it also provides full-time support for the customers to access the product anytime, anywhere whenever they want to access. It helps in providing better user experience and also provides full assistance and support by providing a technical person to solve their queries to the customers.
Increase in profit
Mobile applications are responsible for earning more profit which is a highly beneficial thing for every business. It helps to add various new features to develop and expand the business globally. It has the ability to fulfill the requirements of the customers that help earn surplus revenue in many ways for your business.
Increase wider audience base
In today’s scenario, increasing a wider range of audiences is the most critical part of any business. By developing a mobile application, it helps smoothen the road by connecting both the customer and brand through constant reminders, continuous notifications, updating new features that help attract the customers.
These reminders and notifications help businesses to create brand awareness about their products or services that are offered and helps the customers to make a purchase with them.
Further, it also increases brand recognition and helps increase the wider audience base more than the competitors.
Best marketing tool
Mobile applications help not only increase the brand of the business but also acts as the best marketing tool for the business. It can easily integrate your social media platforms like Facebook, Twitter, Instagram, and so on. Customers can share the company info with their friends and followers with just a single tap. With the help of push notifications, it also helps share the promotions, offers, discounts to your targeted customers.
Boost conversion rate
Rich User interface and functionality of the mobile applications help attract the customers and also make the customers come back again and again. Due to this reason, customers are spending most of the time and they are twice more likely to return to the same mobile applications. So it helps in increasing the conversion rate.
Increase sales
The main aim of any business is to achieve more and more sales to earn more revenues. Mobile applications have become the major trend and become more comfortable in saving more time and effort. It helps customers with advanced search options, easy ordering steps, and multiple safe and secure payment options to help your business in boosting sales as well as revenues by providing a unique experience.
Boosting the engagement level
Mobile applications will increase the engagement of the business through customized options and features available,
Features available in mobile applications can be customized based on the user location, preferences, and user engagement on your business. It helps to improve the overall user experience.
Conclusion
With the increasing demand for mobile applications, every business is making full efforts to craft unique and attractive mobile applications for their businesses. It is most important to pick the most deserving mobile applications that will represent your business appropriately.
Here comes the best time to invest in mobile applications to meet the technology trends, have an impressive brand exposure, and helps stand out from the competitors.
