Ecommerce companies spend a lot of money on a variety of techniques to increase the number of focused visitors to their websites. But, despite all of these efforts, conversion rates are the crucial characteristic. It distinguishes successful brands from those trailing the pack. Turning a website visitor into a customer tends to be one of the hardest aspects of eCommerce. Shopping cart abandonment is one of the most common causes of this. Are you looking for a proficient and reliable eCommerce development company that can provide you with complete assistance?
During the pandemic, we noticed that most of the businesses collapsed. Therefore, numerous business owners decided to build their online stores. And others were suffering more low conversion due to shopping cart abandonment.
Before proceeding into detail with the steps, let us discuss what Shopping cart abandonment is.
What do you mean by Shopping Cart Abandonment?
When a customer abandons a shopping cart, the term Shopping cart Abandonment is used. In simple terms, when a customer visits your website, adds products to their shopping cart, and then leaves before completing the checkout process. Of course, it is essential for the business metric because shopping cart abandonment will affect your eCommerce conversion rate directly and sales revenue.
Various Methods to Decrease the Shopping Cart AbandonmentÂ
As we have got to know what this Shopping cart abandonment is. So, let us discuss the methods to reduce the chance of getting shopping cart abandonment on your online store.
Boost the Site Performance
The maximum time your website will take to load has a direct impact on the conversion rates. Simply said, the faster your site loads, the more likely customers are to buy your products and the less likely they are to abandon their shopping carts. Here are some facts on website loading times to prove my point:
- Almost 70% of customers say that site speed influences their online purchasing decision-making process.
- The highest eCommerce conversion rates are obtained when you are on pages load between 0 to 2 seconds.
- Conversion rates are most affected by the first 5 seconds of page load time.
To uplift the speed of your website, you need to consult with an eCommerce website development company. They assign their professionals to make your website mobile-friendly.
Provide intuitive, user-friendly navigation
Optimizing your site navigation is another great strategy to improve your abandoned cart conversion rate. Your customers want to be able to locate what they’re looking for quickly. They then want to buy their stuff and get out of there as quickly as possible. When it becomes difficult for the customer to find the product. They will more likely to abandon their cart and look for something else.
As a result, ensure that finding and purchasing things is as simple as possible for your customers. Consider making it possible for users to buy products directly from product pages. It will cut down on the number of clicks required to complete the purchase, speeding up the procedure.
Allow Guest Check-out Option
Making it mandatory for site visitors to create a user account before making a purchase can dramatically increase your average abandoned cart rate. It gets harder to obtain your desired products, which serves as a disincentive. Instead, enhance your conversions by allowing visitors to checkout swiftly and conveniently as a guest.
Accept a Variety of Payment Methods
Minimizing barriers to customers making a purchase is an important aspect of reducing shopping cart abandonment. One such stumbling block is accepting only one or a few payment methods. Consumers nowadays add a variety of payment methods, including credit cards, PayPal, and mobile payment systems such as Apple Pay. To have custom eCommerce development, you can reach out to a professional and proficient eCommerce development company.
Include high-resolution, interactive images
When it comes to online buying, today’s customers have specific image expectations. As a general guideline, marketers should display high-quality images in a variety of styles and angles. It will improve the customer’s view of your products and brand, perhaps lowering abandoned carts and increasing conversions.
Don’t run out of stock
When customers reach the checkout page, they may be disappointed to discover that a product is out of stock. It will prevent consumers from purchasing the other products in their cart if they are planning to buy other goods. Make a concerted effort to match the demand for your goods.
Wrapping up
On the whole, we have mentioned the different methods to slow shopping cart abandonment. However, it requires constant vigilance and effort. So, to maintain the frequent testing and experimentation on your eCommerce store you will require to reach out to the best eCommerce development company. The team of eCommerce developers will undertake the task to slow down shopping cart abandonment. With their help, you can build trust and credibility with your customers to increase conversions.
People Also Read: 4 E-Commerce Trends That Will Dominate 2021 & The Future
