With new businesses every day, the competition for the attention of the readers also heightens. Staying on the top of the latest SEO trends will help you to accomplish specific requirements that are used by the search engine to rank websites.
Google makes several changes every year, to its search algorithms, while most of them are minor, they can affect any business’s search ranking. Let’s take a look at some of the trends that you can expect to see in 2020.
Voice Search
According to facts in 2017 alone, there were thirty-three million voice search queries and data from 2019 shows that 20 per cent of mobile queries were voice searches. Bullet list increases the chances of voice queries and most of the voice queries are local, thus we recommend you to hire the best digital marketing agency who can optimize your website for local SEO.
Featured Snippets
The summary of an answer to a search query is called a featured snippet. Google shows it at the above SERP result, on top of the organic and paid ads. Featured snippets have been there for a few years and have brought about significant changes in the search engine result page of Google. Nearly half of the searches result in no clicks as visitors get the answers, they require directly from SERP’s.
Bidirectional Encoder Representations from Transformers (BERT)
BERT allows anyone to train their own question answering system. This was the first significant change Google had made to its search algorithm since RankBrain in 2014. BERT impacts one in 10 queries. If you want to increase the chances of ranking your website on first page, apply BERT models as it has most impact on conversational queries where prepositions like “for” and “to” matter to the significance of the search query.
New Content King Will be the Video
Google is fond of videos. It is a significant part of digital marketing efforts, SEO and strategy. Videos are more likely to appear on the first page of SERP than page with plain text. Make helpful videos that supports your website content, first page results are not guaranteed but you will get higher traffic when your videos are indexed by google.
Length of Content will Affect Search Rankings
Only the best quality content will help you get to the page ‘one’ ranking. But also take quantity into consideration along with quality as web pages with high quality, long-form content enjoys more visibility. Although your content must answer the question asked by the user along with the questions related to the main search query.
Conclusion
Just when we think that we understand SEO completely, algorithm updates occur. Today’s Search Engine Optimization is an integrated process that requires both online and offline marketing strategies in order to succeed. For lead generation, invest as a long-term strategy in SEO and stay on the top of the latest trends to abstain from getting left behind. We suggest you to hire the best SEO services to create a website that stands out of the crowd.