Site icon Business Magazine – Ideas and News for Entrepreneurs

Want To Improve SEO In 2020? Here Are Some Measures You Must Take!

Looking for everything you need to do to be successful at Search Engine Optimisation (SEO) in 2020? While SEO is a never-ending learning process, we’ve tried to put-together every crucial point you need to take care of this year in short.  The prime aim of optimizing a website has always been towards enhancing the quality and quantity of traffic that a website attracts. SEO achieves this goal by increasing the website visibility, while also ensuring that the website shows up on the top of the search engine results page when relevant keywords are searched for.

SEO in 2020

With so much content around SEO on the internet, you may want to believe that primitive knowledge about it might suffice, but unfortunately, you are mistaken. Gone are the days when keyword-rich content and multiple backlinks were enough to help enhance your search rankings. Today, SEO is much more than just creating backlinks. This increased scope of SEO can be attributed to 4 crucial factors –

For what it’s worth, improving SEO in today’s date and age will require you to concentrate on the below-mentioned aspects. Of course, they might seem to be too many to handle, but if you take the help of a dedicated SEO Service provider, this shouldn’t be much of a trouble.

Domain Authority Version 2.0

In 2020, Google is emphasizing on what we have known as E-A-T. Giving weightage to pages and websites that are reliable, Google is evaluating your webpage based on the Expertise of the webpage creator, Authoritativeness of the creator, and Trustworthiness of the creator.

What does this really mean?

If your website content is written by legit experts and not by a random writer, Google considers you as an expert. In simple terms, it wants that the content should be written by people who know their industry well. For Example – medical content should be written by health care experts. So, how does Google know who is the creator of the webpage? Let’s understand it this way – If you write something and there are experts who disagree. On the other hand, if you write something, and trusted sources mention about you or your website is a go-to-resource. For obvious reasons, the latter would be given preference.

Content Elements

As the name suggests, these elements pertain to the content published on your website. The better the quality of these elements, the easier it will be for your website to rank high on the SERPs. Page Content is one of the most prominent elements and is essentially the text that tells the search engines as well as your users what your website and business is all about. To create high-quality content on your website, you ought to follow these measures –

Pictures, Videos, Infographics are Important

Users’ search behavior has changed over these years. 62% of young users are doing a visual search. Here’s why you should know about Image SEO but before that take a look at these stats below. It is interesting to know that Google Lens today is identifying over 1 billion objects.

Web Tool/App/Website Number of users Duration
Google Lens used 1 billion times by users Since Inception
Pinterest 600 million visual searches Monthly

So what needs to be done?

Like your regular SEO, use descriptive file names and write alt text for pictures you use on your website.

Voice Search is the Next Big Thing

Since 2008, it was analyzed that voice searches performed in Google has increased by 35x

One voice search every day By 41% of Users
Voice searches on Mobile By 20% of Users

Source:https://www.blog.google/products/search/omg-mobile-voice-survey-reveals-teens/

How Will Voice Search Work for 2020 SEO?

If your webpage ranks in the top 3 Google Search Results, you can expect to be visible in the voice queries. Ensure that you include questions and answers in your content. For example, you can write – Who invented the telescope? Or What is the key ingredient in Biryani?

HTML Elements

HTML elements are the components in your website’s source code, which can be easily tweaked in line with your SEO goals. Here are some of the HTML elements that need your due diligence for improved SEO in 2020.

Page Titles

Page Titles or Title Tags are SEO elements that help the search engines, as well as the users, know what information is available on a given webpage. Hence, it is crucial that your page title comprises of the focus keyword for the page. Here are some measures that you can follow to create ideal Page Titles –

Headers

Headers or Body Tags help organize your text in a way that is easy for the users to read and comprehend. Moreover, they help the search engine in analyzing the part of the webpage that is most relevant to the keywords being searched for.

Here are some measures that you can follow to create ideal Headers-

Meta Descriptions

These are essentially short page descriptions that appear right under the name of your webpage on SERP, and can greatly influence a user’s decision to click on your URL. To make sure you attract the user, here are some measures that your SEO service provider must follow-

Image alt-text

Since Google now delivers a significant amount of image-based results, every image on your website must help drive traffic. To do so, you must make use of image-alt text, which is nothing but a name for each image on the site that precisely describes the image. Here are some measures that you should follow to make the most of this element –

Site Architecture Elements

The Site Architecture refers to the components that help search engines navigate through your site, and gain an insight into its structure. Some of the most prominent of these elements are –

Page URLs

These help the user identify the content of a given page, as well as its hierarchy. Here are some measures that will help you improve your SEO in 2020 pertaining to page URLs –

Mobile Responsiveness

Since a vast majority of users access the internet through smartphones, it has become incredibly important for your website to be –

We hope that you’re now aware of the SEO Services mediasearchgroup.com you ought to incorporate in your website to enjoy ever-growing traffic, and to increase conversions!

Intent Behind the Search

Every search has an intent behind it. That’s why it’s important that your content matches the search intent.

The search intent of a user could be –

What should be done?

If your user has searched for ‘Maldives Tour Packages’, he is not looking for how the Maldives was built.

So, which strategy are you going to implement first?

Exit mobile version