Over the past couple of years, more people have been exploring entrepreneurial opportunities. Some aspiring entrepreneurs are recovering from their loss of job security, while others are ready to pursue their creative passions.
Arranging and delivering flowers is an exceptional business opportunity for the modern age. Here are some of the primary reasons this business has the potential for success.
Rooted In Tradition
Giving flowers as gifts and using them as decor has been a common practice for millennia, and it’s not going to change any time soon. There are stories of brides in ancient Greece adorning flower crowns for their weddings— a trend that came back in the 2010s— and ancient Egyptians giving flowers to their intended as a symbol of devotion.
It’s one of the few traditions that hasn’t been lost to time and generational preferences. People still give flowers for Mother’s Day, birthdays, Valentine’s Day, and everything in between, speaking to the continued validity of this industry.
Versatile Offerings
Another benefit of starting a flower delivery business is the potential for different offerings that suit your desired approach. You can offer a basic delivery package or set up a flower subscription service for guaranteed, recurring business.
Many florists are also taking advantage of the resurgence of house plants as a central decor piece and adding living plants to their product lineup. There’s also the option to sell solely online or open up a physical shop.
Fits Pandemic Regulations
Everyone in the world has been impacted by the global pandemic, with many small businesses unable to survive. Shutdowns and regulations significantly impacted the tourism, hospitality, and event industries. While many florists suffered the loss of weddings and events, flower delivery service use increased.
One of the benefits of flower deliveries is that you can send a beautiful, thoughtful gift anywhere without leaving home or traveling. As flowers are proven to have mood-boosting effects, it’s the perfect culmination of events for delivery services. You can reasonably start a flower delivery business without the concern of future shutdowns or regulations.
Opportunity to Scale
The ability to scale a business is an essential consideration when considering entrepreneurship. Scalable enterprises start small and reinvest profits to build and grow.Â
Your flower delivery service may start in your living room with minimal overhead, then grow to a proper shop once you have the clientele and demand to justify it. This approach limits risk and improves chances of success by mitigating the need for financing during the early days.
Visually-Driven Business
Finally, floral businesses are visually driven, fitting perfectly with social media marketing opportunities. You don’t need a professional photographer or videographer to make compelling social media posts that drive traffic to your business. Instagram and TikTok were invented for sharing beautiful visuals, making each post an opportunity to showcase your product without pushing a hard sell.Â
If you’re passionate about flowers or just want a profitable business opportunity with which to explore entrepreneurship, starting a flower delivery service might be right for you.
